Aug 16, 2020
With addictive technologies and lowering attention spans, being
able to avoid distraction is the skill of the century. Just imagine
how much time you would save and how many things you could get done
if you were completely 'indistractible'.
Behavioural designer Nir Eyal joins us in this week's Unstoppable
podcast to teach you how to form good habits and how to break bad
ones - so that you can get your time back.
Nir has taught as a Lecturer in Marketing at the Stanford Graduate
School of Business and Design and is the author of 'Hooked: How to
Build Habit-Forming Products' and 'Indistractable: How to Control
Your Attention and Choose Your Life'
TIME STAMPS
00:00 - The power of habits
05:50 - Why Facebook is so addictive
11:11 - What’s required to form a habit?
13:30 - Why Facebook could disappear
15:38 - The 2 types of manipulation
19:34 - How to become ‘indistractible’ in 4 steps
27:40 - The 3 different types of packs
33:12 - The importance of community in developing a habit and the 3
types of variable rewards
34:50 - Why the skill of the century is to be ‘indistractable’